UNDERSTANDING READER PROFILE

UNDERSTANDING READER PROFILE

 -To find an existing reader profile and state the key features explained and why they are important.

-Why is it important to have a reader profile?

-What does it tell you about your audience?

-How does it allow you to make choices in terms of content and advertising?

-How do they allow you to decide on a price point?

-How looking at existing reader profiles will help you when creating your product.

-Design your own reader profile to meet the requirements of your audience you are targeting.

DEMOGRAPHIC INFORMATION: 

Age, Income, Gender, Location. 65% A, B, C1

PSYCHOGRAPHIC INFORMATION:

What music genre do you like?
What bands or artists do you like?
How much money do you spend on music concerts per year?
What's your favourite BRAND?
How do you consume music? (Download, Stream, Radio, CD, Vinyl)
How many hours per week do you listen to music?
Which technologies do you use to listen? (Phone, CD, Radio)