UNDERSTANDING READER PROFILE

UNDERSTANDING READER PROFILE

 -To find an existing reader profile and state the key features explained and why they are important.

-Why is it important to have a reader profile?

-What does it tell you about your audience?

-How does it allow you to make choices in terms of content and advertising?

-How do they allow you to decide on a price point?

-How looking at existing reader profiles will help you when creating your product.

-Design your own reader profile to meet the requirements of your audience you are targeting.

DEMOGRAPHIC INFORMATION: 

Age, Income, Gender, Location. 65% A, B, C1

PSYCHOGRAPHIC INFORMATION:

What music genre do you like?
What bands or artists do you like?
How much money do you spend on music concerts per year?
What's your favourite BRAND?
How do you consume music? (Download, Stream, Radio, CD, Vinyl)
How many hours per week do you listen to music?
Which technologies do you use to listen? (Phone, CD, Radio)

READER PROFILE RESEARCH

READER PROFILE RESEARCH

Here is my reader profile research:

GENRE RESEARCH

GENRE RESEARCH (PREZI)

This is my Genre Research made with Prezi, used to choose the genre of my magazine:

                           

WYKE MAGAZINE FRONT COVER

WYKE MAGAZINE FRONT COVER

This is my Wyke Magazine front cover:

CONVENTIONS ANALYSIS AND MUSIC BRIEF

 CONVENTIONS ANALYSIS AND MUSIC BRIEF

Here are the conventions for each kind of products. 

Music Brief:
To design a front cover, contents and double spread page of a new music magazine: All images and text used must be original. A minimum of four images must be used.

Conventions analysis front cover: 

 Conventions analysis of a front cover of a music magazine. LIIAR to be applied and each  area to be explained in detail.

Conventions analysis contents page: 

Conventions analysis of a contents page of a music magazine. LIIAR to be applied and each area to be explained in detail.

Conventions analysis double page spread:

Conventions analysis of a DPS of a music magazine. LIIAR to be applied and each area to be explained in detail.

Summary of conventions:
 A summary of key words that are conventionally featured on a FC, CP & DPS of a music  magazine. Please present in a creative manner.

Genre research:

-Prezi is a good from for presenting this area. -Define what is meant by genre. -State a variety of different examples of music genres. (at least 20) -(Choose 4 key genres you want to show/explain in more detail) -Mood boards to represent general iconography/ interests related to genre -Exiting magazines related to genre -Audience profile of who listens to that music including: gender, social class, income, age and other interests excluding music. -Artists/ music videos of that genre -Summary of research/ findings -All areas need to be explained well and shown in a creative manner.

Reader profile research:

-Explain what a reader profile is. -Show an existing reader profile and break down each area and state why it is important for a magazine to understand their audience and profile their readers. For e.g. what type of audience does it attract? Gender ratio? Age or reader? Social class bracket? Where they distribute? What makes it desirable/ the audiences want to consume it? -State what you think your reader will want -What is the purpose of a reader profile?

-How will a reader profile help sell your product?

My reader profile:

Design your own reader profile for your magazine, include the areas you noticed when researching in to other profiles. Include imagery and statistics (these will be made up accordingly to suit the target you are aiming to consume your product.)

Style/ iconography of my product:

-Create a video/mood board/sketches of the style your magazine will take. Look on Pintarest to gather ideas related to the genre/style of your genre and some stylistic elements you want to create. Examples: -Font mood board  -Images you like the style of -Album work of existing artists -Existing front magazines you find inspirational/like the style of. -Imagery you find interesting -Posters/ artwork from existing bands in your genre. -Themes you think your audience would be interested in. Social class & demographic of my product:

-To state which social class you will be aiming your magazine at.

-To state how you will adhere to their needs
-To decide on the price of the magazine

-Understand what free gifts/ prizes they would like
-How the social class table will help you with your feature stories and target audience.

Costume designs:

Create 3 costume looks for your artist that really demonstrates the genre of your magazine. Explain why you have chosen these outfits and explain why it will appeal to your target audience.

Mise-en-scene location and prop ideas:

-Show a variety of images and locations you would like to shoot your magazine, show where you may have got this inspiration from and why you feel it will appeal to you audience.
-Demonstrate what props you feel would be desirable to use in your photo shoot for you magazine including musical instruments or other props you may have seen while conducting your research and explain why you have made these choices.

Colour scheme ideas, Name ideas and feature story ideas:

-From looking at exiting products show some colour swatches of successful colour schemes and decide on the colour scheme you will use for you product and explain your choice. 

-Choose a variety of name ideas (at least 12) for you magazine and explain your choices. State what your final choice is for the name of your magazine and the reasons for this.
-From looking at existing products state a variety of cover stories and content features that you think will appeal to your target audience.

Contents page house styles:

-Look at 3 contents pages from the same magazine (different issues) and explain how images and text (fonts, and sizes) are used to create a ‘convention/house style’ for that product.

Double page spread house styles:

-Look at 3 double page spreads from the same magazine (different issues) and explain how images and text (fonts and sizes) are used to create a house style.

Google mock up ideas:

-Using existing images from the internet;

-Use Photoshop to create:

1) mock up of a front cover;
2) mock up of a contents page;
3) mock up of a double page spread.

F.C. & C.P. & D.S.P. ANALYSIS

F.C. & C.P. & D.S.P. ANALYSIS

FRONT COVER

CONTENTS PAGE

DOUBLE SPREAD PAGE

CONVENTIONS OF F.C. & C.P. & D.S.P.

CONVENTIONS OF F.C. & C.P. & D.S.P.

Here is a summary of key words that are conventionally featured on a FC, CP & DPS of a music  magazine. Please present in a creative manner.

                                    FRONT COVER

   

• Language - The masthead which is the name of the magazine "Q", as usual has been placed on the top left hand side and printed on a red background which is a passionate colour, above it there is the "Q" logo colorized in white which represents the purity. We can also see that the main image (representing Madonna) covers the logo, and it could suggest us that the magazine is so known and popular that even if covered people will recognise it. The main story is the one about Madonna obviously, we can say it because "Madonnna" has been written bigger than all the other features titles and in additional to this it has been written in red, it is more attractive to the reader eyes. All the other secondary features make us believe that "Q" is a music magazine even without starting leafing it. The bar code has been placed on the right hand side, and in my opinion that position is not the best, it distracts the audience attention from the main image and story. 
• Institution - Q is a popular music magazine published monthly and based in the United Kingdom. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology. Its first issue was on the far October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was subtitled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands. "Q" magazine had a lot of different edition (such as "Q The Album Volume 1", "Q" The Blues" and "Q The Essential Music Quiz").
• Ideology - In this example of an article from the magazine Q it is clear to see that the article is about the artist Madonna. This straight away gives the reader an idea of one of the magazines ideologies. Q is a popular music magazine that intends on providing its readers with news on the latest artists, tracks and interviews with the hottest artists out there. So by having a large image of Madonna, a very popular and well known artist, taking up a whole page the magazine is showing the readers that it is including the best artists and the ones that they know their readers want to know about. So Q magazine’s ideology is that they want to showcase the hottest artists and in this article they have done just that. 
• Audience - The target audience for "Q" magazine is 30-40 year-old males and women who are interested in classic and alternative music and, sometime, interested in purchasing CD's/album. 
• Representation - The genre of the magazine has been represented clearly on the front cover with the feature stories, the main image and the masthead as well. Madonna is a very famous artist in the music and show world/industry, and having her on the front cover as main image encourages people to buy the magazine, especially her fans.

CONTENTS PAGE

• Language - I checked a lot of "contents page" before choosing this one, and doing that I noticed that the style of this kind of page has always been the same, or nearly. The contents title is printed in black, all in capital and with a white background which has been used to make the title more eye-catching and attractive. On its left side there is the "Q" logo. Under it there is the issue number (305). All the page number are printed in white with a squared red background which makes them easy to see. All the images are related to all different artists and we can link them to the right features story thanks to the number printed on them (each number is linked to each story). 
• Representation - The contents show that the magazine includes a range of different bands/artists which will appeal to the audience if they have different music tastes. The manner the page is organised in different parts and this make it not too difficult to follow or identify if there is a mean feature the reader wants to read.

DOUBLE SPREAD PAGE

• Language - The article talks about Lana Del Rey, it is in columns as many other magazines, this makes it it organised and easy to read and follow. There are two different Drop Cap: the ‘S’ in the background and the 'A' almost at end of the text, they are bigger than the rest of the letters so it draws you directly in to the beginning of the text/phrase to let you read. "Lana Del Rey" is the heading and the image of her takes up one side of the page, as usual. 
• Representation - Lana Del Rey is presented as the main feature in this edition of the magazine. The colours that are used are both warm (Red) and cold (Blue): the first one connotates the passion, instead the second one represents the purification, this may be very significant to understand her feelings and thoughts, with the help of her facial expression and the dark make up.

COLLEGE MAGAZINE EVALUATION QUESTIONS

COLLEGE MAGAZINE EVALUATION QUESTIONS

Here are the evaluation questions for the college magazine:

-What have you learnt from completing this task?
-How have you used technology?
-What conventions have you used and why?
-What would you change if you were to do this task again?